What I can solve
Every tool in your business reports on its own corner. The work below is about the questions that live in the space between them. These aren’t stages you climb through — you start wherever the real problem is.
Start here when the problem isn’t clear yet
When you know something’s off but not yet what to build: bring me a question you can’t get a straight answer to. In two weeks I trace what it takes to answer it and pin down why your business can’t answer it reliably today — then tell you what’s worth fixing first. Fixed price.
Or come with a problem you already know
The ad platform knows spend. The CRM knows the lead. Your operating software knows what got booked. Accounting knows what turned into money. Nothing follows one dollar of spend all the way through.
I connect that chain so you can see which marketing actually produces customers and revenue — traceable, and repeatable next month without rebuilding a spreadsheet.
The decisions that matter — margin by job, cash vs. growth, what a customer is really worth — need accounting, operations, and CRM at the same time, and no single tool can see across all three.
I bring those sources together so a question spanning the whole business gets one consistent, traceable answer.
Answering “how are we doing?” means opening six tabs and someone stitching them together by hand — and two people can still come back with two different numbers.
I define the numbers once, everyone agrees on them, and the report builds itself from the systems you already run.
A number management depends on gets rebuilt by hand every week — and the logic behind it lives in one person’s file, or one person’s head.
I move that logic out of the spreadsheet and into something dependable, so the answer is there every week without the person and the rebuild.
Your operating history is trapped inside whatever software you happen to use today. Switch vendors and the past you’d want to compare against is gone.
I keep your business’s history in your hands — organized around the company, not around a vendor you might leave.
AI makes software easy to build, but an internal tool or assistant is only as good as the information under it. Scattered, undefined data means a faster wrong answer.
I build the organized, trustworthy information those tools stand on — so what you build on top actually works.
The idea underneath all of it
You rent your operating software. ServiceTitan, HubSpot, QuickBooks, Google, Meta — each one is genuinely good at running a specific slice of the work.
But no single application understands the whole company. That was never its job. Each one only knows its own corner.
So the company’s history, definitions, and important relationships need a home of their own — organized around the business itself, not around the limits of any one vendor.
This isn’t anti-software. Your tools and your own understanding of the business just do different jobs. One runs the day. The other is how you know what the day added up to.
Not sure which one you have?